Dope Dealer's Specials

Our new Honda came with built in XM Radio capabilities. If you sign up you can receive satellite radio. It has well over a hundred stations, I forgot if it was 147 or 187 selections. All sorts of music, including blues, bluegrass, any decade like the ‘50s, or 60s, rock & roll, country, Salsa, you name it. It also has a few entertaining shows to listen to, also a local weather & traffic report. Whatever you pick is commercial and DJ free – all continuous music, unless of course you pick the traffic & weather station.

However, it is not free. It comes with a monthly fee.

But they offer you a trial period free. We went by the instruction booklet to sign up and called the 1-800 number and they took down our information then asked for our credit card number. Why do you want that? Because we will charge you each month. We are calling about the free trial. Oh! Your car dealer has to set you up on that.

So we called the dealer, which is in a little down north of here, Woodstock, Georgia. The person that is suppose to set people up with a trial XM Radio account has never had to do that before so it took a couple of days of hit and miss before he got it right. We were the first ones from that dealer to try this? Strange.

Now we are in the 3 month trial period.

I doubt if we will take it. If we want uninterrupted music we have CDs.

What I am getting at is this sales ploy is what is know as the “Dope Dealers Special”. It is given to you free for a while with hopes you will be hooked when it comes time for you to pay to continue and gladly do so.

If you watch crime shows on TV you know dope dealers do that. Let people have dope for free or almost free and then when they are hooked the dealer start charging. Apparently that system works.

If these street people dope dealers can come up with a brilliant sales ploy as that, I bet they can come up with some other brilliant sales ploys.

Maybe CEOs should look into firing their Madison Avenue advertising agencies chocked full of Harvard and Yale graduates and replace them with the sleazy dope dealers.

The dealer man know the laws of the street and the jungle. They know what the people are afraid of and how to get to them. They will get that product moving.

And hey, are intimidation tactics acceptable?