Who or What Really Won?
A person I know the other day, in a bragging manner, said he was proud of Sears. They were brave enough to use the word “Christmas” this season.
When the masses are on your side, I don’t know if “brave” is the right word.
Wall-Mart is also “brave” enough to use the word “Christmas” Christmas signs are all over their stores. And so are other big department stores.
I think the marketing departments at these stores found that treating everybody equally and avoiding the word “Christmas” a costly error. Many people boycotted stores that did not use the word Christmas.
I don’t know if you can chalk that up for one for the Christians or for the sweet sound of the cash register.