Krogers is always running specials on their gift cards. Often they will have a limited-time special if you buy a gift card your gasoline points will double, and maybe triple.
How can they do this time and time over again? If they sell you a gift card for say Longhorns, for $25 during their special offer, you gas points might count 50, which would be that much more off when you pump their gas.
It seems it would cost them, like the $25 gift card that cost you $25 is only redeemable for $25. So, how to they make any money?
I think I found how: According to today’s UNCLE JOHN’S BATHROOM READER PAGE A DAY CALENDAR “Americans are sitting on an estimated $$44 billion worth of unredeemed gift cards.
You feel good because you found something to give somebody you care about something they can use. The person that receives the gift card thinks well of you for your thoughts but too lazy to cash it in. "Its the thought that counts."
And the middle man is rolling in $44 billion dollars.
Everybody wins!
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