This is Fumetti.  Fumetti is much like your Sunday Funnnies, except instead of an artist illustrating the story there is a photographer and a cast of live and humans.  They are in panels and speak in balloon language, just like the funnies.

Harvey Kurtzman, editor of HELP Magazine tried the Fumetti format of picture telling  in the 1860s and I think it sort of fizzled, but I hear it got to be popular in Europe.

The star of this story is Russ Heath, one of the best artists for MAD for a time.

As always, click on the picture so you can you can  read the balloons and make it bigger and prettier.

Innovative or not, the story is kind of pointless.